We are ghosts

How do you disappear when you’re always being tracked, monitored and surveyed? YOU BECOME A GHOST!
Netflix

CLIENT

2019-11-01

DATE

Canvas, React, Web animation

TECH STACK

Front-end developer

ROLE

Brief

Netflix is launching the action blockbuster of the 2019 holiday season 6 Underground

Against the constant surveillance that we face today, a covert group of highly trained operatives are on the search for a special breed of individuals to fall off the grid and join them – by becoming ‘ghosts’.

Campaign idea

In today’s hyper connected world,

You’re constantly tracked,

monitored and surveyed.

So how do you disappear

when you’re always being watched?

YOU BECOME A GHOST!

What we did

R/GA worked with Netflix Korea for the launch of 6 Underground by helping the citizens of Seoul disappear. WeAreGhosts.org() is a micro-website that tests a user’s detectability and stealth level on the internet.

Tech highlights

I worked as main React developer on frontend and image processing in the backend, with Rollen Gomes, Tead Lead, and Laurent Thevenet, Executive Tead Director.

Frontend: React

with 1i8next framework to provide bilingual content, and redux to manage user test input

Backend: Node.js

Deployed on AWS

Typing effect + Noisy glitch background

Carousel that listens to horizontal scroll

Showcase

(It takes some time to load all the gifs and the video...)

Introduction

Choose image

Image processing

Result page & SHarable assets

Performance

The website achieves high quality visitors despite low paid digital media investment,

and also highly engaged visitors with high interest in content.